Van & Son Brand Design — Girma's Work

Slide presentation with text emphasizing purpose to provide high quality wool products supporting outdoor experience.

Interior of a retail clothing store with brick walls, display shelves, and nearby snow-covered mountain scenery visible through large windows.

IT'S IN THE DETAILS

I photographed and edited all of these products to demonstrate where the brand’s marks will live — from the interior clothing label inside a jacket to the traditional left-chest placement, and even the finer details such as the zipper pull and side-seam tag. I wanted to showcase not only my editing abilities, but also my skill in capturing strong, intentional product photography.

A detailed cutaway illustration of a multi-level retail store interior with clothing displays, stairs, and seating, featuring mountain landscape artwork on the walls.

Van & Son

Brand Design, Product Photography, 3D Environments

Year

Fall 2024

Discription

Van & Son is a unique brand specializing in premium outdoor wool clothing, designed for adventurers and hardworking individuals who embrace challenges and seek to explore and travel "for the stories."

Black delivery truck with the phrase 'For the Stories' in large white letters on its side, featuring topographical line design, against a pink background.

Two retail tags, one facing forward and the other turned around. The front tag is off-white with black text, indicating a men's wool jacket priced at $50. The back tag is red with a white label and black text providing additional product information about a virgin wool coat for stories by Van & Son.

“I’M GOING ON AN ADVENTURE”

When creating my customer roadmap, I imagined the moment the customer walks back in the world carrying a bag that says, “I’m Going on an Adventure.” The message is meant to spark curiosity, giving the bag a voice and turning it into part of the story. In the end, the customer isn’t just buying an item — they’re preparing for the journey ahead.