A storyboard illustrating animation timing and drawing process, showing different frames with notes on growing elements, pop-in effects, and completion stages.
Pattern with blue and yellow stars on a light yellow background, with the words 'living room' in blue, stylized, repeated throughout.
Text reading "A student-managed space for AFFIRMATION, CONNECTION, and" on a light yellow background.
Text reading "A student-managed space for AFFIRMATION, CONNECTION, and" on a light yellow background.
A blank, light cream-colored background with no visible objects or details.
A blank, light cream-colored background with no visible objects or details.
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Yellow background with white stars and text that reads 'Week 6 MEAL CARDS! Located in the Living Room and People's Pantry'.
Yellow background with white stars and text that reads 'Week 6 MEAL CARDS! Located in the Living Room and People's Pantry'.
A poster with a blue background featuring white and yellow stars and white lines that resemble a cosmic or celestial theme. It has the text 'Week 7 MEAL CARDS!' in large, stylized font, and additional text indicating the cards are "Located in the Living Room and People's Pantry".
A poster with a blue background featuring white and yellow stars and white lines that resemble a cosmic or celestial theme. It has the text 'Week 7 MEAL CARDS!' in large, stylized font, and additional text indicating the cards are "Located in the Living Room and People's Pantry".
Yellow background with star illustrations and text that reads "Week 8, MEAL CARDS! Located in the Living Room and People's Pantry."
Yellow background with star illustrations and text that reads "Week 8, MEAL CARDS! Located in the Living Room and People's Pantry."
Week 9 welcome sign with star illustrations on a light background, indicating the location of the event in the living room and people’s pantry.
Week 9 welcome sign with star illustrations on a light background, indicating the location of the event in the living room and people’s pantry.
Living Room Brand Guidelines chart with sections on logo, color palette, brand assets, fonts, and headers, with outlined instructions and color specifications in blue, green, brown, and yellow.
Living Room Brand Guidelines chart with sections on logo, color palette, brand assets, fonts, and headers, with outlined instructions and color specifications in blue, green, brown, and yellow.

Living Room

PROJECT DESCRIPTION

I was selected by MIAD’s Innovation Center and the Living Room’s Senior Executive Director of Mission, Vision, and Values to design a logo that embodies the space’s core themes of affirmation, belonging, and connection.

Working closely with Erin “Fig” Frazier, we explored a variety of design directions—from emblem concepts to the final wordmark. This project challenged my creativity and strengthened my ability to collaborate in a group setting, particularly as much of our process took place remotely through scheduled meetings and shared feedback sessions.

The final logo evolved into a living identity through the addition of animation, bringing motion and energy to the spirit of the Living Room.

CREDITS

Design Collaboration: MIAD Innovation Center

Team Members: Rhi Anderson-Martinez, Erin “Fig” Frazier

Design Lead: Girma Schrank

Brand Identity, Pattern Design, Logo Animation,

Social Media Posts, Brand Guidelines

YEAR

Summer of 2025

Process

When I volunteered at the Milwaukee Art Museum, there were quiet moments where I’d sketch ideas on Post-it notes or in my phone’s Notes app. The first image came from inspiration I found while out with friends—I noticed a guy wearing a really cool letterman-style jacket, asked if I could take a photo, and he said yes. After that, we went right back to enjoying the night

Colorful handwritten text that says 'It's all in the living room' with the words written in a scribbled style using blue and yellow ink.
Back of a person wearing a red jacket with colorful embroidered letters spelling 'LIVING' and the words 'Wild & Free' below.
Handwritten text in yellow says 'ROOM', 'Living Room', and 'Living' repeatedly. There is also a blue handwritten 'y' among the text. The words are scattered and vary in size.
Hand-drawn message on paper saying "The Living Room," with small doodles of hearts and stick figures.
Hand-drawn message on paper saying "The Living Room," with small doodles of hearts and stick figures.
A colorful cartoon drawing of a smiling sun with a human face, waving. There is a hand-written note on white paper attached with various sketches and repeated words 'Living Room' with some geometric shapes and patterns.

LAST ROUND LOGO REVISIONS - COLOR

A look into my working files shows how I prepared for the final round of decisions. All that was left was for the client to choose which colors resonated most with the space and the people who would interact with it. The final files I delivered to the client included organized layers and clearly labeled artboards for easy review.

A screenshot of a graphic design workspace showing multiple versions of a logo with the text "Living Room" in various colors and styles, alongside layers and color options in a design software.
A screenshot of a graphic design workspace showing multiple versions of a logo with the text "Living Room" in various colors and styles, alongside layers and color options in a design software.

Final Logo Deliverable

Colorful text reading 'living room' in a playful, bubble-style font with yellow and blue colors.