Chourio Cheerios
Brand Design, Product Design, Photo Editing
Fall 2026-
To celebrate the Milwaukee Brewers' World Championship win, I wanted to highlight one athlete who really stood out to me: Jackson Chourio! As an outfielder, he has been incredible throughout the postseason, not only as a player but also as a teammate.
This concept is a play on words, using his last name, “Chourio,” as a substitute for “Cheerios,” the popular cereal brand. I thought this would have been a great opportunity for the brand to align itself with the World Series champions while creating a stronger connection with Brewers fans.
My goal was to imitate the Cheerios typeface while maintaining the original lettering with Jackson Chourio’s name. It was fun to replicate.

